Else’s Productpourri
Else van der Berg80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | elsevanderberg.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Product Analytics 101: User/company-level retention
In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them. I’ll also give you a little peek into the product analytics tech stack I use for B2B startups.
Product Analytics 101: Onboarding Funnels
In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them. I’ll also give you a little peek into the product analytics tech stack I use for B2B startups.
Product Analytics 101 for PMs at B2B startups
Question for today: Do you use user behavior data to guide your decision-making?
How to connect business metrics to customer opportunities
I spend a lot of my time helping product teams move from reactive, stakeholder-driven ways of working to strategic, outcome-driven ways. In this process, I’ve looked for a simple way to visually connect those outcomes to the decisions we ma...
Authors
The writers behind this newsletter.
Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.
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