Else’s Productpourri
Else van der Berg80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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elsevanderberg.substack.comLatest Issues
Customer-interviews: How to stop collecting stories about stuff that doesn't really matter
I’m too embarrassed to calculate how much time I’ve spent in discovery interviews collecting beautifully detailed stories about problems that, it turns out, don’t really matter.
If there’s one thing I learned over the years, it’s that I wa...
Extracting opportunities from interview transcripts: my Claude Code workflow
You’ve got a bunch of interview transcripts. You want to extract relevant insights and opportunities, and ultimately select your #1 opportunity to focus on. How on earth do you get from a to b?
This is probably the most important step in y...
My Product Discovery OS in Claude Code: Step 1 - ICP screen
Part 1 of the Product Discovery OS series. I’m breaking down product discovery into 8 steps, each with a reusable system + Claude Code skill you can fork. More interesting than the skill itself is the reasoning behind each step: why take it...
The papercut trap: Why AI-native products still need a hair-on-fire problem
I have two product beliefs I’ve held for years.
#1: the easiest route to a differentiated product people love is clarity on a narrow ICP. Small enough to win, big enough to matter.
#2: build around a hair-on-fire problem. It’s just much e...
You're not behind on AI. You're watching my highlight reel
Two women came up to me recently, separately, and said roughly the same thing: “I read your articles on how you use AI - You’re so far ahead, I’ll never catch up.”
That’s the exact opposite of what I’m trying to do. I try to write concrete...
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Authors
The writers behind this newsletter.
Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.
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