Else’s Productpourri
Else van der Berg80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Subscribers | Read | elsevanderberg.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The papercut trap: Why AI-native products still need a hair-on-fire problem
I have two product beliefs I’ve held for years.
You're not behind on AI. You're watching my highlight reel
Two women came up to me recently, separately, and said roughly the same thing: “I read your articles on how you use AI - You’re so far ahead, I’ll never catch up.”
Building an Anthropic-style coding harness - and what it means for a future autonomous product discovery agent
When I started vibe coding small apps I spent all my time ping-ponging with the agent (”fix this,” “alignment looks off,” “colour looks weird”). The context switching made my brain feel as overheated as my 8GB MacBook. Every developer I kno...
Launching my database of 45 assumption test methods (+ agent skill)
I built a database of 45 assumption test methods. For each one: what it tests, how strong the evidence is, and when to use it.
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Authors
The writers behind this newsletter.
Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.
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