Else’s Productpourri
Else van der Berg80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 3 years ago | Last Issue | 22 days ago |
| Active | |||||
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elsevanderberg.substack.comLatest Issues
Does "loop engineering" translate to Product Management work?
The creme de la creme of my engineering buddies is going all in on “loop engineering” and “autonomy sliders”. I want to stay out of the mud slinging fight about which words to use, my interpretation is: “What do I put in place so I can take...
Build to learn vs. build to sell. Let's end this silly "should PMs vibe code" debate.
To save you some time and frustration, here’s the debate in a nutshell:
- Camp 1 - Generalists: PMs should vibe code, because then one person can do everything, and we don’t need those slow painful handovers between PMs, designers, and e...
The Dreaded Case Study
When I was young, bright, and shiny PM, my more experienced superiors would amaze me. I’d bring them the big hairy problems that had stumped me for days, and they would just… unpack them. Zooming out effortlessly, quickly spotting what matt...
Product Discovery Skills for Claude Code: Picking The #1 Opportunity to Build For
This is the third article in the series. The first covered the ICP pre-screen, which decides which transcripts are allowed into the analysis at all. The second covered the phase map and the opportunity-analyst, which break a Job-to-be-Done...
Customer-interviews: How to stop collecting stories about stuff that doesn't really matter
I’m too embarrassed to calculate how much time I’ve spent in discovery interviews collecting beautifully detailed stories about problems that, it turns out, don’t really matter.
If there’s one thing I learned over the years, it’s that I wa...
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Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.
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