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Artwork for Else’s Productpourri

Else’s Productpourri

Else van der Berg

80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues28SubscribersRead elsevanderberg.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Scaling up: How to not destroy your company culture

For most of us who’ve lived through a company’s growth from 10 employees to over 100, the phrase “growing like crazy” is pretty cringe-worthy.

2 months ago
3
0

Product Analytics 101: User/company-level retention

In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them. I’ll also give you a little peek into the product analytics tech stack I use for B2B startups.

4 months ago
3
0

Product Analytics 101: Onboarding Funnels

In this 4-part series, I outline four common metrics or charts I use in my day-to-day work, and how I derive actionable insights from them. I’ll also give you a little peek into the product analytics tech stack I use for B2B startups.

4 months ago
5
0

Product Analytics 101 for PMs at B2B startups

Question for today: Do you use user behavior data to guide your decision-making?

4 months ago
2
0

Authors

The writers behind this newsletter.

  • Else van der Berg

    Product Lead committed to building stuff people actually want. I write about customer discovery, experimentation and analytics.

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