Eye on Digital China
Manya Koetse, Ruix ZChina’s digital culture, online media & social trends, by sinologist & What’s on Weibo founder Manya Koetse.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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eyeondigitalchina.substack.comLatest Issues
“God Won’t Save Us, But the PLA Will”: Floods, Faith, and What's Trending in China
Also in this issue: the Hong Kong bookstore arrests that did not go trending, AI bank cards, Haaland becoming China’s summer meme king, and a delivery rider winning the Lu Xun Literature Prize.
Welcome to China Trend Watch (Week 28–29 | 20...
🌡️ “Even Pigs Have AC”: Europe's Heatwave, Luxury Lawsuits, and Graduation Wisdom in China
As Europe struggles through record heat, Chinese social media is turning the story into something much bigger than the weather. Plus: the graduation speech everyone is talking about & more.
🔥 China Trend Watch (Week 26–27 | 2026) Part of...
China's CITIC Tower Crash: The Story That Never Trended
How information surrounding the CITIC Tower crash was managed, from a five-day media blackout to a sixth-day official narrative.
🔎 Chapter Dive (Week 26–27 | 2026) Part of Eye on Digital China, this is where I take a closer look at one si...
Auntie Goose Legs, China's Shrinking Condom Market, and DeepSeek's AI Blind Spot
If it walks like a duck, it might just be a famous "goose." A wrap-up of noteworthy trending stories in China. From the real Rolex recruiting fake crowds to diaper scares & a funny Deepseek moment.
China celebrated the more than 2,000-year...
A Chinamaxxing Brand, a Stressed-Out Possum, and Japan's Lost Decades
How Adidas won and Nike lost, Japan's lost decades as a mirror for China, and why a possum is the new workplace spirit animal.
🔥 China Trend Watch (week 23-24 | 2026) Every week, I track and explain the stories, memes, debates, and viral...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
China social trends, online media & digital culture | Sinologist | Editor-in-chief What's on Weibo | Japan Studies | Hotpot Ambassador \ud83d\udd25
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