China’s digital culture, online media, and social trends—explained by sinologist Manya Koetse.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
eyeondigitalchina.substack.comLatest Issues
Keeping Score of History: China, Japan, and the Basketball Defeat That Became a National Humiliation
China’s defeat against Japan at the Asian Games trended on the same day as the commemoration of the Mukden Incident—not as a separate event, but as a painful reminder of the humiliation of war.
Football can be a useful way to gauge the sta...
The Rise of “Shuaqi-ism,” Taking Starbucks to the Fields, and Pretending to Go to Work
Quick scrolls, zooming in, and what’s on the feed: catching up on what’s been trending.
Welcome back to China Trend Watch (Week 37–38 | 2026), my regular tour through the latest trends, memes, and debates driving conversation across Chines...
Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble
Hello from rainy Yokohama. This week, I am doing some traveling around Japan, partly for work, partly for leisure, and having some time to visit historic sights and meet old friends. It’s been eight years since I last visited Japan, the cou...
Blame Games & Bad Signs: The Nepal–Tibet Floods, Huawei’s Toilet Trouble & “Screwed” Graduates
How the Nepal–Tibet floods are being discussed on Chinese social media. From solidarity and sadness over Gyirong to censorship and anger at Taiwanese, Indian, and Western media.
Welcome back to China Trend Watch (Week 34–35 | 2026), my reg...
The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit
How a two-person animated film turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme.
🔎 Chapter Dive | This is a deep-dive edition of the Eye on Digital China newsletter by Many...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Eye on Digital China.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
China social trends, online media & digital culture | Sinologist | Editor-in-chief What's on Weibo | Japan Studies | Hotpot Ambassador \ud83d\udd25
Write about China’s lower-tier world, that’s where I truly find peace
Frequently Asked Questions
How can I access the email archive for Eye on Digital China?
You can find recent issues that have been published by Eye on Digital China on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Eye on Digital China have?
To see how many people subscribe to Eye on Digital China, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Eye on Digital China?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Eye on Digital China as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Eye on Digital China?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Eye on Digital China using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Eye on Digital China?
Scroll up to where it says Related Newsletters to see other publications like Eye on Digital China. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Eye on Digital China?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.