Reletter
Artwork for Eye on Digital China

China’s digital culture, online media & social trends, by sinologist & What’s on Weibo founder Manya Koetse.

Platform
Substack
PricingOnly paid issuesPublishesWeekly
Issues47Founded3 years agoLast Issue10 days ago
Active

Read this Newsletter

eyeondigitalchina.substack.com
Artwork for Eye on Digital China

Latest Issues

Comrade Trump Returns: The 2026 Trump–Xi Summit on Chinese Social Media

A deep dive into the 2026 Xi-Trump summit through Chinese social media, highlighting the top 15 viral moments, memes, main themes, and movie-like scenes.

While Trump visited Beijing for a landmark summit with Xi Jinping, Chinese netizens t...

10 days ago
8
2
Paid

My Mum Has Two Husbands: 8 Times Brands Tripped Over China’s Gender Minefield

Inside OPPO’s Mother’s Day PR fiasco and other failed marketing campaigns in China’s gender minefield

Mother’s Day is over, but OPPO is still recovering.

14 days ago
2
1
Paid

China Trend Watch: AI Actor Debate, Tragedy in China’s “Fireworks Capital,” and the Viral Labubu Fridge

From AI-generated film releases to popular “micro-vacations”, these are the digital & social trends shaping Chinese online conversations this May Day holiday.

🔥 China Trend Watch (week 18/19 | 2026) Part of Eye on Digital China by Manya K...

20 days ago
4
Paid

Quick Eye: AI Drama Takedowns, Meta’s Blocked Deal, and "Lying Flat" Conspiracies

Catch up on the week's most critical China trends in 3 minutes.

Hope your week’s going well. This is Quick Eye, a brief scan of what’s been trending across Chinese social media.

a month ago
5
Paid

From “Ching Chong” to “Pocket Asian”: The Prada 2 Debate in China

How a niche online debate was amplified into a global “racism” story, and why the real discussion runs deeper

The Devil Wears Prada 2 is one of the major blockbusters of China’s popular May Day movie season. However, among Chinese audience...

a month ago
9
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Eye on Digital China.

SubscribersEngagement70Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Manya Koetse

    China social trends, online media & digital culture | Sinologist | Editor-in-chief What's on Weibo | Japan Studies | Hotpot Ambassador \ud83d\udd25

  • Andrew Methven

    Creator of RealTime Mandarin, a resource helping you learn contemporary Chinese in context, and stay on top of the latest language trends in China.

  • Ruix Z

    free spirit

  • Ruixin Zhang
  • Frequently Asked Questions

    How can I access the email archive for Eye on Digital China?

    You can find recent issues that have been published by Eye on Digital China on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Eye on Digital China have?

    To see how many people subscribe to Eye on Digital China, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Eye on Digital China?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Eye on Digital China as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Eye on Digital China?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Eye on Digital China using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Eye on Digital China?

    Scroll up to where it says Related Newsletters to see other publications like Eye on Digital China. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Eye on Digital China?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.