
The DIY Branding Guide for the Small but Mighty
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||

Who looks outside dreams, who looks inside awakens.
—Carl Jung
Now that you know what makes your brand different, it’s time to find out what your brand could look like. The perfect tool for this endeavor is the humble moodboard.
A m...
“People like us do things like this”
—Seth Godin
82% of shoppers prefer a consumer brand’s values to align with their own. Over a quarter of shoppers said they’d boycott their favorite brand for a value mismatch. I wish I could leave...
“If you want them to know, tell them.”
—Anonymous
I’m about to teach you how to define your very own brand attributes. This branding exercise is as simple as it gets. Just make a list of adjectives you’d like your audience to use whe...
I sometimes visit Starbucks for several reasons, chief among them discovering all the wild ways baristas can phonetically translate my name. Every time I do, that’s a win for Starbucks. I picked its coffee over Dunkin’s, McDonalds’, and all...
We can no longer market to the anonymous masses. They're not anonymous and they're not masses.
—Seth Godin
Your customers are people—not automatons or numbers on an analytics dashboard. But your brand must resonate with more than ju...
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The writers behind this newsletter.
Hi, my name is Felice. I'm a designer working with clients big and small, local and international to build brands and products that stick.
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