Flip's Thinkbait and Tackle
Felipe Diaz-ArangoTackling problems in creative strategy and culture-building
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | flipsthinkbaitandtackle.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
When the greatest screenplay ever breaks the greatest screenwriting rule
Aside from conflict, screenwriting gurus often preach “cause-and-effect” as an essential element that any good screenplay can’t live without. Specifically, a story has good cause-and-effect when each beat and scene seem to cause the next, g...
Lab Coat Logic is Ruining Your Campaign
Advertising strategists exist, rightly or wrongly, mainly to reassure clients that someone has taken a deliberate, rational look at their campaign. Our role emerged in the ‘80s as a gimmick by agencies to look as ‘serious’ as the management...
On “humanity” in advertising
“I coulda sworn these bears used to be human”
Don’t ignore the obvious
We’ve all been there: you’re assigned a creative project and, peppy go-getter that you are, leap straight into executing. Yes, you’re unsure you understand exactly what your client needs. But everyone else is nodding their head, so you pla...
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Authors
The writers behind this newsletter.
Creative strategist, artist, and "marketeur" writing about the creative process, creative culture-building, narrative craft, business, with a touch of moral philosophy just to keep things weird.
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