Francesca's Notes
Francesca in MarketingBreakdowns of why content, brands and trends get attention.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 5 months ago | Last Issue | 9 days ago |
| Active | |||||
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francescainmarketing.substack.comLatest Issues
Where brands stopped selling just products
When everything started to feel the same
Look at almost any brand today and you’ll notice it right away.
Same silhouettes in fashion. Same “clinically proven” claims in skincare. Same feature lists in tech.
A Zara blazer and a COS...
From TikTok to podcasts: how beauty is changing format
When beauty became too easy to see
Beauty has always been built for the eye.
That made it perfect for platforms like Instagram and TikTok. A routine, a glow, a transformation, everything compressed into a few seconds. The category ad...
Wellness is the new status symbol
For a long time, status was easy to read.
You could recognize it instantly. A car, a watch, a bag, objects designed to compress wealth into something visible. No context required.
Then visibility changed the game.
Social media increased...
Why the internet hates cheaters
Cheating scandals move faster than almost any other story online.
They cross fandoms.
They bypass context.
They ignite instantly.
Within hours, timelines split into sides. TikTok produces explainers. Memes circulate. Think pieces appe...
Childhood is becoming a market segment
There’s a strange image circulating right now.
A seven-year-old wearing a sheet mask shaped like a unicorn.
A pastel serum labeled “gentle glow”.
A mother calling it a bonding ritual.
It looks harmless. Cute, even.
It also signals so...
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The writers behind this newsletter.
Breakdowns of viral content, brands and trends.
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