Frasers Methods
Fraser CottrellMethods and Strategies to help DTC brands use ad creative to help scale their brands from Fraser Cottrell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Last Issue | 5 days ago | Active |
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My course is here.
My course is live.
But not everyone knows. You're part of a select group of people who officially have early access to my ad creative course.
You can click here to enrol and binge it all in one night.
If you do, I'd love to know your t...
Canva just made AI statics actually usable
One of the biggest pains with AI-generated statics has always been iteration.
You get a decent image out. Headline's wrong. You go back, tweak the prompt, regenerate, and now the whole thing looks different. The bar moved. The font change...
The creative framework that's scaling brands right now
Most brands are throwing money at Meta ads and wondering why nothing sticks.
They've got targeting dialled in. Budget's there. But their creatives? Dead on arrival.
Here's the thing, creative isn't about being "creative." It's about und...
This claymation ad took 15 minutes to make (and it's going viral)
Hey,
Most people think creating high-converting video ads takes weeks of production, expensive equipment, and a full creative team.
They're wrong.
I just made a claymation ad that looks like it cost $50K to produce. Total time? 15 min...
My secret to copy any ad
Most brands see a winning ad and just copy the format.
That’s not creative strategy. That’s guessing.
In this week’s video, I break down exactly how to reverse-engineer any static ad — not by copying what it looks like, but by understan...
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