Frasers Methods
Fraser CottrellMethods and Strategies to help DTC brands use ad creative to help scale their brands from Fraser Cottrell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Last Issue | 10 days ago | Active |
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frasercottrell.beehiiv.comLatest Issues
How many ads should you actually launch?
Everyone tells you to make more ads.
Nobody tells you how many.
And the honest answer is that it changes completely depending on what you're spending. The volume that works at £20k a month will actively hurt you at £250k a month. And the...
Why your creative strategist isn't working
Everyone is hiring a creative strategist right now.
Job boards. My DMs. My strategists' DMs. All of it.
And the brands that actually land a good one are paying serious money to keep them.
Here's the part most people skip past.
A few yea...
15 years of Meta, brutally honest
Hey!
15 years making ad creative teaches you things nobody in this industry wants to say out loud.
So I said them. 14 of them. It's all in a new video that just went live.
A few of the ones people won't want to hear:
→ ROAS is a vanity...
I finally made the video I wish existed when I started
Hey! Most Meta ads content teaches you how to use the platform.
This one teaches you how to actually win on it.
I dropped a full breakdown this week of the exact process we run at Fraggell. From the moment a new client comes on board to t...
Claude just made Arcads obsolete (kind of)
Most people using AI for ad creative are still doing it the same way.
Write prompt in Claude. Copy it. Paste it into Arcads. Download the video. Go back to Claude. Repeat.
It works. But it's clunky, and honestly, it adds up.
I just dropp...
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