Frasers Methods
Fraser CottrellMethods and Strategies to help DTC brands use ad creative to help scale their brands from Fraser Cottrell
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Last Issue | 10 days ago | Active |
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frasercottrell.beehiiv.comLatest Issues
I finally made the video I wish existed when I started
Hey! Most Meta ads content teaches you how to use the platform.
This one teaches you how to actually win on it.
I dropped a full breakdown this week of the exact process we run at Fraggell. From the moment a new client comes on board to...
Claude just made Arcads obsolete (kind of)
Most people using AI for ad creative are still doing it the same way.
Write prompt in Claude. Copy it. Paste it into Arcads. Download the video. Go back to Claude. Repeat.
It works. But it's clunky, and honestly, it adds up.
I just dr...
I wrote a winning ad in 20 minutes. Here's how.
Most people think writing a great ad script takes hours of grinding, AI prompts, and a dozen revisions.
I wrote one for Portland Leather during Mother's Day in about 20 minutes. No AI. Just a blank doc and a structure I've used so many ti...
Have you got my course yet?
Hey!
My course has been live for almost a week! If you haven’t managed to sign up, now’s the time before the launch sale ends.
I promise this isn’t some fake scarcity tactic; the price will actually go up in a couple of weeks.
We’re g...
I ranked every Meta ad format. Some of you won't like it.
Most people running ads have a gut feeling about what works.
They stick to what they know. UGC because everyone says so. High production because it looks good. Podcast ads because they were hot two years ago.
But gut feelings aren't dat...
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