FUTUREMINDED
Dirk shawField notes on building, thinking, and reimagining how advertising works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 97 | Subscribers | Read | futureminded.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
“Don’t Flatten My Thinking” — What an ECD Told Me About AI, Strategy, and Creative Power
# We say AI will transform creativity. But what happens when you sit down with someone who’s shaped culture for a living?
Stop Starting with the Tools: Why Human-First AI Wins Every Time
One of the most common missteps I see when organizations start working with AI is this: they begin with the tool.
The Mind’s Eye vs. the Machine: What We Miss When AI Surprises Us
As I’ve been working with customers on deploying AI solutions, one recurring pattern stands out: there's often a mismatch between what people expect from AI and what it actually delivers. People often expect a complete answer on the first t...
Designing for Autonomy
The more time I spend designing AI products, the clearer one thing becomes:
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Authors
The writers behind this newsletter.
From dot-com to AI, I launched e-commerce and Web 2.0 platforms, pioneered influencer strategies, directed storytelling at Ford’s Content Factory, and integrated ML into UX. Now, I co-founded SecondSight & partner with d2 deep tech lab.
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