FUTUREMINDED
Dirk shawField notes on building, thinking, and reimagining how advertising works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 119 | Subscribers | Read | futureminded.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Software That Lives for a Week
For much of the last two decades, agencies have operated within a familiar set of constraints. Software was external. Tools were purchased, not produced. Technology was something to integrate, rarely something to invent. The agency value pr...
Stop Debating Screens. Start Debating Intelligence.
Design reviews haven’t kept up with the systems they serve. Week after week, teams still gather around screens, debating spacing and shade. Everyone agrees when it looks better though few can say why it works better.
Designing Systems That Think in Layers
Executives often open the conversation with a familiar question: Which model should we choose? It’s understandable—models dominate headlines and vendor decks. But it’s the wrong first move. In practice, the model is an interchangeable compo...
Reimagining the Future of Agency Networks in the Age of AI
This post was born out of a series of conversations I’ve been having over the past few years with people across the agency landscape — strategists, creatives, technologists, and holding company leaders — all wrestling with the same fundamen...
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Authors
The writers behind this newsletter.
From dot-com to AI, I launched e-commerce and Web 2.0 platforms, pioneered influencer strategies, directed storytelling at Ford’s Content Factory, and integrated ML into UX. Now, I co-founded SecondSight & partner with d2 deep tech lab.
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