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For Starters

Garrick van Buren

The important stuff early-stage entrepreneurs too often leave until it's too late.

Platform
Substack
PricingOnly free issues
PublishesWeeklyIssues51
SubscribersRead forstarters.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

For Starters #48: How to Run Your Quarterly Pricing Review

> “Each degree off over a distance of 60 miles will result in 1 mile off course” - The 1 in 60 rule

25 days ago
1
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For Starters #47: There’s No Weird Store for Unwanted B2B Software

There’s a store down the street from me affectionally nicknamed “The Weird Store” by my family. It’s one of any number of liquidation stores buying returned, damaged, or overstocked inventory by the palette and truck load for pennies on the...

a month ago
1
0

For Starters #46: Defining Inventory in a SaaS Business?

Archive Photos/Archive Photos/Getty Images

a month ago
1
0

For Starters #45: All Pricing Pages are Trailing Indicators

B2B pricing needs to be responsive to the market, which means reviewing them quarterly and against the customers and markets that have come through in the intervening time. The additional coordination cost of publishing pricing when the off...

2 months ago
1
0

Authors

The writers behind this newsletter.

  • Garrick van Buren

    I help CROs in B2B SaaS orgs struggling with price, product, and value prop. This often looks like listening intently.

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