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Great Creative

Jessica Ferrer

Media professional who loves breaking down creative, figuring out what makes it good, and sharing the knowledge with others so they can have the tools to make their own stuff. Big fan of traveling, food, and my cat.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues3SubscribersRead jesslferrer.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Podcast Marketing That Moves The Needle

I met my friend Christy Mirabal when I was still living in New York City, pre-pandemic. I was potentially going to lose my job (I did anyway, months later) and needed to figure out what I was going to do next. Through the kindness of collea...

3 months ago
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Pitch Like You Mean It

I’ve realized that my brain had been confusing the word “pitch” with “idea.” It’s not that I think that’s totally wrong or even uncommon—I don’t think I’m alone in conflating the two. But as I looked over the transcript of my conversation w...

4 months ago
1
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Great Creative: The Work Behind The Work

Every time I see a catchy billboard, a funny commercial, or a great album cover, I picture the room where the idea was pitched. There are people in their work clothes sitting around a table, one person at the front of the room standing by t...

5 months ago
0
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Authors

The writers behind this newsletter.

  • Jessica Ferrer

    Media professional who loves breaking down creative, figuring out what makes it good, and sharing the knowledge with others so they can have the tools to make their own stuff. Big fan of traveling, food, and my cat.

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