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Green Behavior

Brittany Sierra

In order to break the rules, you have to understand the rules. Exploring the intersection of consumer behavior, psychology, sustainability, and fashion.

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Substack
PricingFreemiumPublishesWeekly
Issues50Founded3 years agoLast Issue6 days ago
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Latest Issues

Sustainable Fashion Believes Systems Can Change...Just Not People

Welcome to Green Behavior, a newsletter and podcast exploring the intersection of psychology, culture, business, and sustainable fashion.

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When Alix Earle launched her skincare line, Reale Actives, everyone was talking, not j...

21 days ago
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H&M Isn’t a Regular Fast Fashion Brand, They’re a “Sustainable” Fast Fashion Brand

Welcome to Green Behavior, a newsletter and podcast exploring the intersection of psychology, culture, business, and sustainable fashion.

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Whenever I hear H&M talk about sustainability, I can’t help but think about that Mean...

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The Problem with Circular Fashion... According to Shein

Welcome to Green Behavior, a newsletter and podcast exploring the intersection of psychology, culture, business, and sustainable fashion. Not on the list? Sign up here.

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Shein dropped its annual circularity report and honestl...

2 months ago
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Fashion Is Losing Its Monopoly on Status

Welcome to Green Behavior, a newsletter and podcast exploring the intersection of psychology, culture, business, and sustainable fashion. Not on the list? Sign up here.

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  • Brittany Sierra

    Founder of the Sustainable Fashion Forum. Podcaster. Consumer behavior nerd. I write (and sometimes yap) about sustainable fashion through the lens of human behavior, psychology, and culture.

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