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Artwork for Growth & product management of infrequent consumer products

Growth & product management of infrequent consumer products

Vivek Kumar

I have spent over dozen years managing these products, from taxes to proptech to peer-to-peer payments. I write one article per month on the strategies & tactics for managing and growing infrequent consumer products.

Platform
Substack
PricingOnly free issuesPublishesInfrequently
Issues4SubscribersRead lowfrequencyproducts.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Books on defining and framing problems

One of my biggest observations over the past few months with leaders, founders, and product managers is that most don’t take the time to understand, define and frame the problem correctly. As a result, they end up not being right often, as ...

3 years ago
9
0

Un-BELT your consumer problems to create a successful infrequent product

“The trickiest part of certain problems is just recognizing their existence.”

4 years ago
6
1

Not all product visions need to be similar to that of building a ‘metaverse’.

Today’s post is not about infrequent products; rather, it’s related to general product management. Here are my musings on creating a good product vision:

4 years ago
1
0

Do you manage an infrequent product? How do you know you have a product-market fit?

Managing and growing a business centered on an infrequent product can be an enormous challenge, as I learned over the past dozen years of my career. My experiences inspired me to begin writing this blog and share my insights. Infrequent pro...

4 years ago
10
6

Authors

The writers behind this newsletter.

  • Vivek Kumar

    I am currently the VP of Product at PropertyGuru Group. I build and grow infrequent consumer products that have impacted millions of users. Previously, I was leading products at TurboTax (Intuit), PayPal, and Amazon.

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