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| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | growthbeyondreach.com |
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Almost 10 years ago, I was sent on a mission.
When I talk to founders and CMOs taking their companies international, the same headache always comes up:
LTV (Customer Lifetime Value) is the most inconsistently calculated metric in marketing. I’ve seen every possible version of it, even at public companies.
A lot of founders think “go-to-market” means “How do I promote this?”
The writers behind this newsletter.
Enrico Ferrari is Managing Partner at Growth Vision Partners and former CMO at Rocket Internet and CGO at HelloFresh US. He shares practical frameworks and lessons from working with more than 100 companies worldwide.
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