GTM Resources, by novlini®
Giacomo Caranese, Premdeep JawabnavisUnlock explosive growth with expert go-to-market strategies. We deliver insights and practical advice for startups and enterprises leveraging AI-powered CRM and innovative GTM approaches.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 38 | Subscribers | Read | novlinigtm.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Attio passed Pipedrive. That is not the real story.
This morning I saw a post from Alex Vale, VP Marketing at Attio. It said, with the exact level of restrained triumph B2B software deserves, that Attio is now more widely adopted than Pipedrive.
The Economics of Agent-Operable CRMs
## Executive summary
AI-Native CRM Infrastructure: Why Attio MCP Marks the End of Traditional CRM Software
For most of its existence, the CRM category has been solving the same underlying problem while describing it in different language. Vendors spoke about pipeline visibility, forecasting accuracy, and productivity gains, yet the real objectiv...
Ask Attio
## The Context: From CRM Clutter to Instant Clarity
Authors
The writers behind this newsletter.
\ud83d\udccd Paris, France
GTM and Content Strategy @ novlini® | Master in Management - Programme Grande Ecole | Emlyon Business School |
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