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Real GTM lessons from the AI front lines

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Latest Issues

Founder-Led Sales is Dumb: Inside ElevenLabs’ Revenue Machine, GTM Agents, International Expansion, and the New Operator-VC Playbook

In GTMBA’s Revenue Leader Series, we give a voice to early & growth stage GTM leaders building their company's Go-to-Market motion. In today’s spotlight, we sat down with Carles Reina, VP Revenue, International @ ElevenLabs, and solo-GP at...

2 months ago

The Halo Effect

I’m a big Halo nerd, but this post has nothing to do with the videogame or TV show.

Back in 2023, three years into my 1st tech sales gig, I was evaluating what to do next. I walked Meka Asonye, Partner @ First Round Capital, through my fr...

3 months ago

PG Wednesdays Suck

Today is everyone’s favorite day of the week - PG (pipegen) Wednesday!

I spent Sunday agonizing over how to automate my PG. So, I did something simple: I scoured through 100+ recruiter messages in my inbox. 95% were terrible.

I screensho...

3 months ago

Prospects Hate Order Takers Too

Harry Stebbings loves to take shots at AEs at hot PLG AI companies, referring to them as “order takers.” In April 2025, I remember asking two prospects (who later became Windsurf champions) why they chose Cursor before evaluating alternativ...

3 months ago

AI Market Is Up For Grabs

Cognition SKO 2026

AI is awesome. I spent my 90-minute Uber ride back from Cognition’s Sales Kick-Off (SKO) doing two things: reinforcing what I learned and writing this article.

This was my 2nd week back after a 4-month medical leave, a...

3 months ago

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