
Real GTM lessons from the AI front lines
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Last Issue | 2 months ago | Active |

In GTMBA’s Revenue Leader Series, we give a voice to early & growth stage GTM leaders building their company's Go-to-Market motion. In today’s spotlight, we sat down with Carles Reina, VP Revenue, International @ ElevenLabs, and solo-GP at...
I’m a big Halo nerd, but this post has nothing to do with the videogame or TV show.
Back in 2023, three years into my 1st tech sales gig, I was evaluating what to do next. I walked Meka Asonye, Partner @ First Round Capital, through my fr...
Today is everyone’s favorite day of the week - PG (pipegen) Wednesday!
I spent Sunday agonizing over how to automate my PG. So, I did something simple: I scoured through 100+ recruiter messages in my inbox. 95% were terrible.
I screensho...
Harry Stebbings loves to take shots at AEs at hot PLG AI companies, referring to them as “order takers.” In April 2025, I remember asking two prospects (who later became Windsurf champions) why they chose Cursor before evaluating alternativ...
Cognition SKO 2026
AI is awesome. I spent my 90-minute Uber ride back from Cognition’s Sales Kick-Off (SKO) doing two things: reinforcing what I learned and writing this article.
This was my 2nd week back after a 4-month medical leave, a...
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