The Fashion Lifecycle Cohort
Hayley PascualLifecycle email marketing for fashion tech startups solving their #1 problem: retention.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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hayleypascual.substack.comLatest Issues
Skip the Feature Tour and Show the Dollar Figure
Most fashion tech platforms lose leads before the demo even has a chance to work.
Why? Because they’re showing features to someone who hasn’t yet seen the dollar figure attached to their problem, and that sequencing gap costs deals.
At Re...
Resale is the Gateway to Quality You Can't Get at Retail
This past Earth Day, I wore a vintage Missoni wool cardigan I recently picked up at a flea market for $68.
For context: Missoni cardigans go for a couple of hundred dollars secondhand on resale platforms. And new? Don’t even ask. Then, lay...
Your Camera Roll Lied to You About Your Style
I used to think I had great style.
And honestly, looking back at my camera roll, it seemed like I did. There was always something to document—a wedding, date night, a work event, a vacation… I was putting outfits together that felt excitin...
1M Downloads, Zero Retention—Now What?
You’ve seen the press release: “[X] app hits 1 million downloads!”
And maybe you’ve even celebrated a number like that yourself. But at some point, probably during a funding conversation or a monthly review where the DAU (daily active user...
Why 1M Downloads Means Nothing for Fashion Tech
Fashion tech founders love to celebrate download milestones—100K downloads, 500K downloads, 1M downloads.
And while those numbers are awesome, a fashion tech app with 1M downloads means nothing if only 5,000 users performed the #1 action t...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Lifecycle email marketing for fashion tech startups solving their #1 problem: retention.
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