Hendrik Reh | AI Consulting
Hendrik RehVeteran e-commerce engineer and architect (20+ years) now on a mission to evolve #boomercommerce into agentic, AI-native shopping experiences.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 4 | Subscribers | Read | hendrikreh.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
My notes on 'End-to-End AI Engineering Bootcamp' (Part 1 of 2)
Why this series: The e-commerce architectures I built in 2015 weren’t designed for the agent-driven, tool-using AI systems we’re building in 2025. Instead of patching outdated patterns, I’m spending five months (June–October) in full-time u...
GenAI Rebuild in Three Weeks for Fifty Dollars? A Reality Check
Some days ago I ran into a very bold claim that caught my attention: someone said they completely rebuilt a mature, brownfield deep-tech product using generative AI tooling in under 3 weeks, with 50 parallel agents, for less than $50 in com...
My notes on 'Production-Ready Agent Engineering: From MCP to RL'
Why this series: The e-commerce architectures I built in 2015 weren’t designed for the agent-driven, tool-using AI systems we’re building in 2025. Instead of patching outdated patterns, I’m spending five months (June–October) in full-time u...
Enterprise Agent Orchestration
## The evolution from monolithic to distributed agent architectures
Authors
The writers behind this newsletter.
Veteran e-commerce engineer and architect (20+ years) now on a mission to evolve #boomercommerce into agentic, AI-native shopping experiences.
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