House Journal
Joanna MasiyiwaBehind the seams of articulating a clothing brand rooted in craft.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | amayisheirlooms.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Confessions of a Delusional Optimist
I have debated with myself on whether it’s in the best interest of AMAYI to share the breadth of my journey into fashion entrepreneurship. My main qualm has been whether transparency about the overwhelmingly unglamorous parts might preclude...
When did the tag become more important than the tailoring?
In the beginning there was Heidi Klum, Tim Gunn, and 12 hopefuls vying to be the next big fashion designer.
Atelier Note No. 1
House Journal is a record from the atelier —tracing the stitches, choices and contradictions of articulating a fashion brand rooted in creating future heirlooms.
Authors
The writers behind this newsletter.
Founder, writer, and observer of craft in motion. Through AMAYI — a fashion house rooted in creating future heirlooms — I trace the daily practice, evolving choices, and contradictions of shaping a brand in our time
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