This blog looks into the ways and whys of meme posting to figure out what in the heck is going on.
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“Lore” is a word you can get addicted to using, because it hits so different. More sensible synonyms like “information,” “story,” or “context,” feel dry and technical, like peel rather than fruit. But “lore” is a pleasure to say.
The TikTok ban (and then unbanning) plowed into the internet information ecosystem like a hurricane, and Substack sought to capitalize on it like a seller of sandbags or toilet paper before a Category 4 storm.
Chat, we are cooked. As Antonio Gramsci is said to have put it in 1930 and Ezra Klein, quoting Gramsci in the New York Times last week put it, “now is the time of monsters.”1 That’s the unavoidable context for anyone posting now — and to th...
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