The business and money behind sports.
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The World Cup Contracts FIFA Doesn't Want You To Read
Host cities spent roughly $100 million each to put on the World Cup. Thanks to the contracts FIFA made them sign, most won't come close to making it back.
FIFA has repeatedly said that this year’s World Cup is the largest in history: 48 te...
FIFA's Hydration Breaks At The World Cup Are Worth $250 Million (and likely here to stay)
FIFA’s controversial decision to make three-minute hydration breaks mandatory during all 104 matches at this year’s World Cup — regardless of weather — has created valuable in-game advertising inventory, and Fox is monetizing it hard.
FIFA...
The Math Behind Pat McAfee's $60 Million ESPN Deal Explained
I wasn’t initially planning to write about Pat McAfee’s potential new $60 million-per-year deal with ESPN because it isn’t finalized yet, but after receiving so many questions and reading so many uninformed opinions, I’ve changed my mind....
Winning The World Cup: The Sports Betting Opportunity
The 2026 FIFA Men’s World Cup is the biggest in history: 48 teams, 104 matches, 3 countries, 39 days. But FIFA’s decision to expand from 32 to 48 teams (and 64 to 104 matches as a result) also has an impact that extends far beyond schedulin...
How The UFC Built A Stadium On The White House Lawn
The UFC will host the first professional sporting event in White House history tonight on the South Lawn.
The UFC will host the first professional sporting event in White House history tonight on the South Lawn. It’s going to be a spectacl...
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Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports.
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