In Company with AI
Thomas BelkowskiFirst-hand insights and unexpected experiments revealing what truly clicks with AI. Clear, practical, refreshingly real, and occasionally funny.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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tbnow.substack.comLatest Issues
AI Built Me the Wrong Tool. The Fix Took Three Minutes.
It feels like everyone is using AI to build things now. And they should! But almost nobody writes down what they want first. This issue is about the three minutes that fix that, the small method I use to do it, and what came back when I han...
A $300M Lesson Most AI Teams Are Ignoring
Everyone’s shipping AI. Almost nobody’s solving the real reason adoption stalls. This issue connects a $300M startup exit with a product decision framework to arrive at an uncomfortable truth: the moment you ship an AI product, your uncerta...
Trust is the New Currency: What AI Builders Are Getting Wrong About ROI
A note on the newsletter’s direction: You might notice this issue feels different. After exploring how individuals can work better with AI, I’m shifting focus to what I’m seeing in my day-to-day: how companies are actually building with it....
Rationalization Roulette: How AI Plays Vegas with Your Mind
The first time I visited the US, I landed straight into the glittering, neon-drenched madness of Las Vegas. Stepping off the plane into a casino-filled dream world, my introduction to America was essentially a crash course in human psycholo...
How Shopify Freed Everyone from Their Job Descriptions
If headlines are to be believed, Shopify CEO Tobi Lütke just turned his company into a dystopian game show: employees scrambling to justify their existence against a fleet of suspiciously polite AI robots.
Imagine your boss strolling in on...
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Authors
The writers behind this newsletter.
Navigating Generative AI’s fascinating chaos with curiosity, humor, and honest stories from the front lines of Big Tech — plus the occasional comic.
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