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in house

rianne

the business of creative and what it means for us - as brands, freelancers and consumers.

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Substack
PricingOnly free issuesPublishesDaily
Issues19Founded2 months agoLast Issue2 days ago
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Latest Issues

the dying art of music marketing

still from director24’s music video with asake [cropped]

Accessibility leads to depreciation in any context.

With the democratisation of music marketing came the disintegration of a core artist function. For this one, I want to speak dir...

2 days ago
3
2

the more you say yes, the less they pay

photo by kenny germé

There’s a clarifying moment in every creative career when something is understood and an internal discomfort becomes an external discussion.

I think we all experience the self-gratifying feeling of pursuing our ambiti...

5 days ago
1
2

the commercial value of taste

photo by my fave, rafael pavarotti, of my other fave, anok yai & her mum

Before anyone had monetised it, taste was something you practised alone.


### taste was private before it became public

I’m a 90s kid and many of you Millennia...
9 days ago
1
2

protecting your creative work whilst ai is plundering en masse

photo by femi oladigbolu

Don’t wait for government to protect your intellectual property - there’s some things you can do yourself, right now.


there’s a new framework delivered every fortnight, providing practical guidance supporting...
12 days ago
2
3

licensing v opt-out: a race to the bottom?

photo by danika magdelena [cropped]

How Al copyright law is shaped in the next two to three years will dictate whether the creative economy becomes a bigger market or a cheaper one…

Whether your work is an asset you can build on, or raw m...

16 days ago
2
2

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  • rianne

    marketer & creative commissioner, nurturing my curiosity about creative

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