IN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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inmykit.comLatest Issues
Let’s Talk About DIEUX
Saying the cosmetic industry is oversaturated is an understatement; since the surge in skincare sales during the COVID lockdown, the category has spiraled out of control.
Walk into any major beauty retailer, and you’ll find shelves bulging...
A Pre-Summer Guide to Preventing Skin Dehydration
Summer is almost here, and if you’ve ever stepped out of an over-air-conditioned building into suffocating July heat and felt your skin go hot, prickly, and uncomfortable, you’re experiencing what I like to call compound dehydration. It can...
TikTok Shop Is Now the 8th Largest US Beauty Retailer
New NielsenIQ data confirms what many of us suspected: TikTok Shop is EXTREMELY successful.
It generated nearly $1 billion in US beauty sales over the last 52 weeks, making it the eighth largest health and beauty retailer in the country....
Exposure Doesn’t Pay The Rent - A Fair Rate Does
Let’s talk about something that happens to professional makeup artists with alarming regularity. A photographer, a production, a brand, or a celebrity requests our skills, time, and resources. In exchange, we’re not offered a fair rate, we’...
The Great Exosome Evolution
Exosomes are having a moment. They’re trending on social media, major suppliers have launched new exosome ingredients at In-cosmetics Global 2026, and consumers are convinced they’re the next frontier in skincare.
Here’s the thing: the FDA...
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Cosmetic Brand Developer & Industry Expert - Emmy Award Winner - Consumer Advocate - Human Rights Activist \ud83c\udff3️\ud83c\udf08\ud83c\udff3️⚧️
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