IN MY KIT®
Kevin James BennettIN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 111 | Subscribers | Read | inmykit.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Packaging Paradox: Why Is Premium Skincare Sold in CHEAP Packaging?
A few weeks ago, I was benchmarking some premium skincare for a development project, and something struck me: some brands spend years perfecting their most active formulations, then package them cheaply, which pretty much guarantees those a...
Beauty Products Got More Expensive…and the industry’s silence has consumers angry.
A few months ago, I wrote about the evolving international cosmetic industry clusterf*ck created by the Trump tariffs. That was chapter one. This is chapter two, a critical update on tariffs, consumer price hikes, and why it’s going to get ...
Hairstory Launches at Ulta - Who Are Their Products For and Who Should Stay Away?
Hairstory just made its first move into brick-and-mortar retail.
You Need An Eye Cream
There are many alleged “skincare experts” on social media who claim there’s no difference between facial moisturizers and eye creams. So why “waste” money on a dedicated eye cream?
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Authors
The writers behind this newsletter.
Cosmetic Brand Developer & Industry Expert - Emmy Award Winner - Consumer Advocate - Human Rights Activist \ud83c\udff3️\ud83c\udf08\ud83c\udff3️⚧️
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