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IN MY KIT®

Kevin James Bennett

IN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.

Platform
Substack
PricingFreemiumPublishesDaily
Issues101SubscribersRead inmykit.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Beta-Glucan Is Having Its Moment

Every few years, a skin care ingredient manages to break through the noise without the benefit of a celebrity founder (attempting a cash grab), an outrageously overpriced $325 serum (looking at you, Barbara Sturm 🤨), or an influencer’s vir...

3 days ago
4
1

Forever Chemicals In Your Cosmetics

The FDA published its first-ever assessment of the Use of PFAS in Cosmetic Products. The report’s headline isn't alarming, but the subtext is worth your attention.

4 days ago
2
0

Playing Musical Chairs with Global Cosmetic Brands

I’ve been working in this industry for over four decades. I have watched brands rise, fall, get acquired by conglomerates that had no business acquiring them, and be quietly shelved because nobody in conference rooms had the courage to say ...

5 days ago
10
4

MoCRA 2026: The Grace Period Is Over.

Let me be direct (as if I’m not always direct 😉), if your brand is still treating MoCRA like the distant rumble of a regulatory thunderstorm, you’re about to get soaked in an unexpected downpour.

19 days ago
3
0

Authors

The writers behind this newsletter.

  • Kevin James Bennett

    Cosmetic Brand Developer & Industry Expert - Emmy Award Winner - Consumer Advocate - Human Rights Activist \ud83c\udff3️‍\ud83c\udf08\ud83c\udff3️‍⚧️

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