IN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 124 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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inmykit.comLatest Issues
The FDA Hasn't Approved a New SPF Ingredient Since the Clinton Administration - Until Now
The FDA approved bemotrizinol (BEMT) as a sunscreen active in June 2026. Products can start hitting shelves as early as August 9, 2026. BTW, the rest of the world has been using BEMT since 1999.
Twenty-seven years late? I mean, seriously,...
Beyond Ozempic Face: The Unexpected Crisis Sending the Beauty Industry Scrambling
Thirty-one million Americans are now on GLP-1 medications, and for most people, it genuinely works.
But somewhere along the way, as their new streamlined bodies began to emerge, something else began to happen. Their face wasn’t just gettin...
Liquid Microneedling - What You Need to Know About Spicules
The beauty industry’s ability to make something sound both revolutionary and completely harmless is genuinely impressive.
Case in point: spicules.
If you’ve been anywhere near skincare social media lately, you’ve seen them described as...
The 2026 Wave of Brand Closures - Why I’m Not Surprised
CoverFX is gone. Mally Beauty is gone. Gwen Stefani’s Gxve Beauty is gone. Malin + Goetz shuttered its UK operation. Good.clean.goop folded. Ami Colé. Youthforia. Sknmuse - the list grows daily, and we’re barely halfway through 2026.
These...
Men Are Spending Significant $$$ on Personal Grooming
Men have been spending an unprecedented amount of money on personal grooming (skincare, haircare, body products, fragrance) since COVID. So why is the cosmetics industry still doing the bare minimum, still pushing uninspired, dumbed-down, g...
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Cosmetic Brand Developer & Industry Expert - Emmy Award Winner - Consumer Advocate - Human Rights Activist \ud83c\udff3️\ud83c\udf08\ud83c\udff3️⚧️
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