IN MY KIT®
Kevin James BennettIN MY KIT® offers cosmetic news, professional product reviews, fact-based education, a little gossip, and maybe a rant or two from Emmy Award-winning industry expert Kevin James Bennett (KJBennettBeauty) and his favorite beauty editors.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 98 | Subscribers | Read | inmykit.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
MoCRA 2026: The Grace Period Is Over.
Let me be direct (as if I’m not always direct 😉), if your brand is still treating MoCRA like the distant rumble of a regulatory thunderstorm, you’re about to get soaked in an unexpected downpour.
The Quiet Coup: Loewe Is Quietly Snatching the Luxury Home Fragrance Crown from Diptyque and Aesop
For decades, two brands in the luxury home fragrance space have become synonymous with “impeccable taste and obvious disposable income.”
The TikTok Shop Effect: Swipe, Buy...Regret?
There was a time when a cosmetic product’s path to the consumer was relatively predictable: formulate, test, package, pitch to a retailer, land on a shelf, and hope a compelling counter display did the rest. That world is not gone, exactly,...
The Next Generation of Cosmetic Consumers and their Parasocial Cosigners
Here’s something I’ve been thinking about a lot lately: we’re raising entire generations of consumers who idolize and doggedly defend their parasocial relationships with social media beauty influencers who don’t know they exist and don’t re...
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Authors
The writers behind this newsletter.
Cosmetic Brand Developer & Industry Expert - Emmy Award Winner - Consumer Advocate - Human Rights Activist \ud83c\udff3️\ud83c\udf08\ud83c\udff3️⚧️
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