24/Z
dcdxyour home for Gen Z research & insights.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 6 years ago | Last Issue | a year ago |
| Active | |||||
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dcdx.substack.comLatest Issues
Magnetic Fields: The Third Law of Culture
The internet creates chaos for brands.
And that chaos can be leveraged, for those brands that are fast and intentional enough with their decisions. Last year’s grimace shake debacle is one of the finest examples of building massive brand...
Not Banned, But Broken?
When a TikTok ban seemed inevitable, we were all asking ourselves the same question: where will Gen Zers go if TikTok disappears?
But with TikTok rescued (for now), a new—and more important—question has emerged: how has Gen Z’s relationshi...
A Post-TikTok World: What Now?
In two days, TikTok will be stripped from the app store, and from the hands of its 100M+ monthly active users in the US.
Over the last four years, TikTok has become the centerpiece of modern marketing - a fulcrum accelerating culture and...
The Great Awakening
We live in a new digital reality. Viral trends are fading faster, influencers’ influence is waning, and being online today feels more draining than fulfilling.
Back in October of 2023, we introduced the concept of Digital Captives - first,...
The Trend Tragedy of the Commons
In September, we published The Risk of Being Relevant, a contrarian point of view on the danger posed to brands trying to keep up with cultural trends. We warned brands of entering a sea of sameness - an indistinguishable blending of brands...
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a Gen Z research and strategy firm.
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