24/Z
dcdxyour home for Gen Z research & insights.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Subscribers | Read | dcdx.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Risk of Being Relevant
We believe not all brands should try and hop on new trends.
Is all UGC good UGC?
Chipotle has long been one of Gen Z’s Most Magnetic Brands, placing 22nd in the Top 25 Most Magnetic Brands of 2023. And yet they trailed Starbucks, placing 7th in the 2023 rankings, and yet a brand in 2024 struggling to keep pace with the ...
Influencer Fatigue and Gen Z's Declining Beauty Buying 💄
This week on 24/Z the focus is on the continuing narrative of influencer fatigue, and its effect on Gen Z, creators, and buying habits. We reveal a key stat that shows a stark shift in purchasing habits in the beauty category.
The Shareholder Value of User-Generated Content
“Cultural relevance” has become a highly desirable brand objective in the age of the algorithm.
Authors
The writers behind this newsletter.
a Gen Z research and strategy firm.
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