In The Snow Newsletter | by Jonathan Snow
Jonathan SnowAll Things DTC, Digital Trends, and Growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Last Issue | 2 months ago | Active |
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blog.jonathansnow.comLatest Issues
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There's been a lot of noise about Meta's ($META ( ▼ 5.51% ) ) recent attribution model changes. Most of the takes circulating are either incomplete or wrong. Here's a clear breakdown - and more importantly, what you should actually do with...
Agentic Commerce: What Every Brand Needs to Understand Right Now (March 2026)
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I just spent a full day in San Francisco at KeyBank’s annual Emerging Technology Summit speaking with institutional investors, technology leaders, and operators about the future of commerc...
My 10 Predictions for Ecommerce in 2026 🔮
2025 is Coming to a Close!
ANOTHER year in the books.
Overall, the year was mostly in line with my expectations. Super strong Q1-Q3, but Q4 disappointed slightly in terms of efficiency (not spend levels). Overall, the year met expectatio...
BFCM 2025 POST-MORTEM 🔥
IT’S BEEN A WHILE!
It’s been 4 months since my last proper newsletter. All it took was BFCM to give me a shot in the arm to get me back on the content grind.
It’s been a BUSY last few months, content had to take a backseat for a bit. Bee...
Is Google Inflating Search Volume with AI? My Take on Chris Camillo’s Claims
Is Google Fudging Search Volume Numbers w/ LLM Bots?
1/11 🧵 THREAD: Google’s reported search query growth may be AI-driven, not human.
— Chris Camillo (@ChrisCamillo)
1:55 PM • Aug 18, 2025
In a recent viral thread on X, in...
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Founder & President, The Snow Agency | CIO, Avenue Z | Industry Leader (ecom), KeyBank | Advisor, Revere Partners VC | Orthodontist | USAF Vet | 4 exits | jonathansnow.com
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