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Indie Author Notes with B. Scott Hoadley

B. Scott Hoadley

Honest notes on writing, publishing, and building an indie author business, for authors who are just starting out or finding their feet.

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Substack
PricingFreemiumPublishesDaily
Issues10Founded3 years agoLast Issue25 days ago
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Latest Issues

Design tools for indie authors: what I use and what I've learned

From 30 years as a designer to running a publishing business: the four tools doing most of the visual work.

I spent 30 years as a designer before I started writing fiction seriously. I worked as a designer, founded and ran design agencies,...

25 days ago
Paid

The hidden cost of building an indie author business alongside another career

Most indie author advice assumes you are either writing full time or treating it as a casual hobby. The middle ground, where you are running an indie author business properly while also working full time as something else, gets talked about...

a month ago

What design taught me about plotting novels

I spent thirty years as a digital product designer and consultant before I wrote my first novel. For most of that time I kept the two things completely separate in my mind, as if the skills I used professionally had nothing to offer the wri...

2 months ago
1

Using AI to analyse my Facebook ad performance as an indie author

The system behind the analysis, and why getting organised first is what makes it work.

Running Facebook ads as an indie author is not just about designing good creative and pointing it at an audience. It’s about understanding what is happe...

2 months ago
Paid

The moment I decided to take writing seriously

April 2020. The UK was in full lockdown. One hour of exercise a day. Nowhere to be and nowhere to go.

I had just finished a consulting contract in mid April and had planned to take a couple of months off. A rest. Some breathing space. Noth...

2 months ago
1

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