INDEXED by Indyx
Devon Rule, IndyxWhat we really wear, what we don’t, and what that says about us.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 24 days ago |
| Active | |||||
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indyxapp.substack.comLatest Issues
Founder Chat: Virtual Selfies
Since the beginning, selfies in Indyx have meant one thing: IRL selfies taken in a mirror and tied to a specific calendar date. The idea was simple — to record how your outfits actually look on you, and watch your style evolve over time. Bu...
Founder Chat: Enhance
Bad lighting. Weird angles. The hanger shots you took in a rush and never got back to. Your closet deserves better.
Enhance is our new one-tap feature that transforms less-than-ideal flatlays, hanger shots, or even on-model images into bea...
Founder Chat: Giving Your OOTD Prime Real Estate
Your calendar deserved its own tab. That’s the short version.
The longer version is, well….a little longer. But that’s what you’re here to listen for!
Last week we shipped the Today tab: a bigger, cleaner daily view of your calendar (wi...
Your Closet Needs a Gratitude Practice
There’s a well-documented phenomenon in consumer psychology: the more options we’re exposed to, the less satisfied we feel with what we choose. The fashion industry has built an entire business model on this. Keep the scroll going, keep the...
Founder Chat: Making a Digital Wardrobe Easier to Start
We’re not fantastic at putting out edited feature tutorials in a timely manner. We have all the best intentions to publish succinct “why we built this” think-pieces, and…sigh…it rarely happens.
But what Yidi and I have no problem getting...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for INDEXED by Indyx.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fashion industry dropout. Co-founder at Indyx.
What’s in your closet matters more than what’s in your cart. We make your closet your favorite place to shop.
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