Reletter
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INDEXED by Indyx

Devon Rule, Indyx

What we really wear, what we don’t, and what that says about us.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues13Foundeda year agoLast Issue2 months ago
Active

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indyxapp.substack.com
Artwork for INDEXED by Indyx

Latest Issues

Founder Chat: Giving Your OOTD Prime Real Estate

Your calendar deserved its own tab. That’s the short version.

The longer version is, well….a little longer. But that’s what you’re here to listen for!

Last week we shipped the Today tab: a bigger, cleaner daily view of your calendar (wi...

2 months ago
73
56

Your Closet Needs a Gratitude Practice

There’s a well-documented phenomenon in consumer psychology: the more options we’re exposed to, the less satisfied we feel with what we choose. The fashion industry has built an entire business model on this. Keep the scroll going, keep the...

2 months ago
136
45

Founder Chat: Making a Digital Wardrobe Easier to Start

We’re not fantastic at putting out edited feature tutorials in a timely manner. We have all the best intentions to publish succinct “why we built this” think-pieces, and…sigh…it rarely happens.

But what Yidi and I have no problem getting...

4 months ago
67
40

How to Digitize Your Closet (Without Losing Your Mind)

Actually digitizing your closet on Indyx is the moment where excitement can turn into paralysis. Suddenly it all feels like a Big Project™ with rules, best practices, and a looming sense that you might do it “wrong.”

The truth is: just lik...

5 months ago
112
25

Find Your Why

The thing I hear from users that MOST sends a cool breeze up my spine?

I’m a bad Indyx user! I don’t even use all the features.

Even worse, from potential (!) users….

Oh, I’m really not into [insert specific feature]1 so I don’t thin...

5 months ago
76
16

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Authors

The writers behind this newsletter.

  • Devon Rule

    Fashion industry dropout. Co-founder at Indyx.

  • Indyx

    What’s in your closet matters more than what’s in your cart. We make your closet your favorite place to shop.

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