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Influence Capital

Abbianca

A recurring analysis of consumer psychology, media, the creator economy, and technology, exploring how these forces collectively shape modern business and culture.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues26SubscribersRead influencecapital.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Why Are Brands Suddenly Talking Like This?

In October 2024, Duolingo’s TikTok account, famous for unhinged content featuring someone in an owl costume, racked up millions of views dancing to trending sounds and “reacting” to fan edits/comments.

17 days ago
3
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The Catfish Economy: How Pseudo-Intellectuals Are Fooling the Internet

Catfish first launched back in 2010, and the moment it hit our TV screens, we were obsessed. How could someone fall in love with a person they’d never met? How could people create entire fake identities? We were baffled, heartbroken on thei...

24 days ago
3
0

My CV of "failures"

Most of what I try fails, but these failures are often invisible, while the successes are visible. I have noticed that this sometimes gives others the impression that most things work out for me. As a result, they are more likely to attribu...

a month ago
0
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Authors

The writers behind this newsletter.

  • Abbianca

    ex business journalist, ex B2B sales lead now ghostwriting and branding for leaders and growing companies

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