Influence Capital
Abbianca, Ava PowellA recurring analysis of consumer psychology, media, the creator economy, and technology, exploring how these forces collectively shape modern business and culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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influencecapital.substack.comLatest Issues
I Was Deepfaked by a Classmate
In January 2024, sexually explicit AI-generated images of Taylor Swift flooded X. One post racked up 47 million views before removal. Her fans mobilised under #ProtectTaylorSwift, the White House called it “alarming,” and within weeks a bip...
The Business of Being Skinny
Fashion trends are cyclical, just like hairstyles, makeup looks and architecture. The re-emergence of Y2K style in 2021 was the perfect example, with Vogue publishing an article claiming “the 2000s have returned to the runway” in 2021.
Aft...
Celebrities Are More Political Than Ever But Are They Genuine or Is It Just Good Branding?
Celebrities are speaking more openly about politics than ever before. Billie Eilish, Beyoncé and Nicki Minaj have all made explicit political statements in ways they didn’t early in their careers.
Even Charli XCX, who insists she’s not a p...
Why Are Brands Suddenly Talking Like This?
In October 2024, Duolingo’s TikTok account, famous for unhinged content featuring someone in an owl costume, racked up millions of views dancing to trending sounds and “reacting” to fan edits/comments.
Ryanair’s Twitter account replied to...
The Catfish Economy: How Pseudo-Intellectuals Are Fooling the Internet
Catfish first launched back in 2010, and the moment it hit our TV screens, we were obsessed. How could someone fall in love with a person they’d never met? How could people create entire fake identities? We were baffled, heartbroken on thei...
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Authors
The writers behind this newsletter.
Ex business journalist with a sales background now fractional CMO and ghostwriter for leaders and their companies
Hi! I’m Ava, an International Relations and Politics student who loves writing :)
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