Influence Capital
Abbianca, Ava PowellA recurring analysis of consumer psychology, media, the creator economy, and technology, exploring how these forces collectively shape modern business and culture.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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influencecapital.substack.comLatest Issues
Why Are Brands Suddenly Talking Like This?
In October 2024, Duolingo’s TikTok account, famous for unhinged content featuring someone in an owl costume, racked up millions of views dancing to trending sounds and “reacting” to fan edits/comments.
Ryanair’s Twitter account replied to...
The Catfish Economy: How Pseudo-Intellectuals Are Fooling the Internet
Catfish first launched back in 2010, and the moment it hit our TV screens, we were obsessed. How could someone fall in love with a person they’d never met? How could people create entire fake identities? We were baffled, heartbroken on thei...
My CV of "failures"
Most of what I try fails, but these failures are often invisible, while the successes are visible. I have noticed that this sometimes gives others the impression that most things work out for me. As a result, they are more likely to attribu...
Why Everyone Is Suddenly Posting Their 2016 Throwbacks? A trend breakdown
Welcome to 2026.
The White House TikTok is posting montages of ICE agents arresting people, set to Sabrina Carpenter’s “Juno.” The same song about fuzzy pink handcuffs and getting freaky is now the soundtrack to deportations…
Sabrina call...
The silent struggle of people who can SEE but lack vision
Working as a journalist and now ghostwriting for some pretty impressive individuals has given me a rare window into how they think. As a journalist, my focus was on process: how they structured teams, made investment decisions, their views...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Ex business journalist with a sales background now fractional CMO and ghostwriter for leaders and their companies
Hi! I’m Ava, an International Relations and Politics student who loves writing. It’s nice to meet you :)
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