The Innovative Athlete
Inno Athlete, Ryan Small15+ Years of Back-Room Sports Strategy, Now Public.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 4 years ago | Last Issue | 11 hours ago |
| Active | |||||
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Sports Agent vs. Business Manager: Who Actually Does What?
If you’re a college or even a high school athlete with meaningful NIL opportunities, or you’re about to turn pro, you’re probably thinking about creating, or expanding your team.
Welcome to your first business venture. CEO of you.
Typical...
The Club Sports Industrial Complex
Preface: I think most understand the common complaints about the privatization of youth/high school sports (expensive, busy schedules, etc). I feel your pain. And, I think there’s been plenty written about this. Since I’m convinced there’s...
How Companies Really Evaluate Athlete Endorsement Deals: Think Like a CEO
One of the advantages I’ve had throughout my career is seeing athlete endorsements from both sides of the table.
I’ve been the one writing the checks. And I’ve advised those receiving the checks.
It’s good to understand and learn from tho...
Athletes and Personal Power Laws
From my perspective, a lot of athletes neglect their greatest strengths.
They spend most of their time fixing weaknesses instead of maximizing strengths.
I’m not saying athletes should never work on their weaknesses. However, most of the...
Where Did The Originals Go?
Sports has an originality problem.
Not a talent problem.
Not a resource problem.
Not an access problem.
For over half a century, every generation seemed to produce athletes who permanently changed their sport. They weren’t just great....
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Authors
The writers behind this newsletter.
Former Strategic Advisor to professional athletes. Now an online resource for athletes looking to author their own careers.
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