Isabella Marino
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 66 | Founded | a month ago | Last Issue | 10 days ago |
| Active | |||||
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isabellamarino1.substack.comLatest Issues
Your Customer Experience Has a Hidden Cost You're Probably Not Measuring
Every unnecessary step in your customer journey creates friction. That friction doesn’t just frustrate customers. It increases abandoned purchases, generates more support requests, slows down employees, and quietly eats into your profit mar...
Your Best Sales Month Might Be Hiding Your Biggest Business Problem
Every year, I meet business owners who celebrate a record-breaking holiday season.
Then I ask a simple question.
“What happens in February?”
That’s when the conversation changes.
As an accountant, I’ve learned that seasonal businesses r...
Stop Sending Messages Your Customers Never Asked For
One of the quickest ways to lose a customer isn’t through bad service. It’s through bad communication.
I see businesses sending the same promotion to every customer and then wondering why open rates fall, unsubscribe rates climb, and engag...
Cash Flow Problems Usually Start With Customer Problems
One of the first things I look at when reviewing a business isn’t revenue. It’s cash flow.
I’ve worked with businesses that looked successful on paper but were constantly short on cash. Their sales weren’t the problem. Their dependence on...
Viral Growth Is One of the Most Expensive Lies in Business
I’ve never been impressed by viral marketing.
That usually surprises business owners because they assume an accountant would celebrate any spike in sales. I don’t. Revenue without repeat purchases is just expensive noise.
I’ve seen busine...
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