The way IC it
The way IC itIshita's Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | ishitachawla.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Micro dramas & even micro-er attention spans
You’ve had a hectic week (and weekend), and it’s Sunday night around 9 PM. The Monday blues have kicked in as usual. You really have to relish the last few hours of the weekend.
Rapido's claim to fame
You’re sitting in chock-a-block traffic praying your cab will make the next green light. You look out the window and a Zomato delivery boy 3 rows behind confidently steers through the tightly knit web of cars to make it to the front of the ...
Perverse incentives
A big part of Economics is incentives and how people respond to them. However, we need to be very mindful of the core behavior we aim to incentivize, because often times if we’re not thorough enough, incentives can result in the opposite of...
How many sneakers is too many?
These days anytime I step into a nice restaurant, the mall, the airport, or pretty much anywhere, I find it difficult to spot anyone without a statement pair of sneakers from the usual suspects - Nike, Adidas, New Balance, Onitsuka, Puma, O...
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