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Isma Simón

Isma Simón

Este es el espacio para lo que no cabe en Nuevosector.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues4SubscribersRead ismasimon.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Dopamina y Social Commerce

El volumen que están alcanzando las compras dentro de las redes sociales deja claro que ya no hablamos de algo pasajero. Estamos ante un cambio profundo en la forma en la que los consumidores descubren y compran productos. Lo más llamativo ...

3 months ago
3
0

Por qué nadie ha conseguido replicar el éxito de Ikea

Nota previa 1: Hace tiempo leí un libro y un texto sobre IKEA que considero imprescindibles si quieres entender su modelo de negocio (y supongo que sí, porque estás leyendo esto). El libro es “Cómo hacemos las cosas en Ikea: Todo lo que apr...

4 months ago
3
2

Cuando la IA quiere comprar por ti (pero aún no puede hacerlo del todo bien)

En las últimas semanas he hecho un pequeño experimento. He ido preguntando a personas de mi entorno (gente que vive rodeada de tecnología, producto, retail o logística) qué era exactamente Instant Checkout de ChatGPT. Saben de que va pero l...

4 months ago
1
0

Lo que no cabe en Nuevosector

Desde hace tiempo tengo en mente crear un espacio diferente. Ya van unos cuantos intentos… y no acabo de dar con él. Espero que este sea el definitivo ;)

4 months ago
2
2

Authors

The writers behind this newsletter.

  • Isma Simón

    Durante años he seguido empresas, negocios y estrategias desde dentro. Aquí reúno lo que veo, lo que aprendo y lo que dudo.

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