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It's Not Magic. It's Marketing

Shama Hyder

Shama Hyder helps businesses, brands, and leaders connect what’s next to right now.

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

10 Things To Tell Your CEO About Earned Media

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a month ago

B2B Doesn't Have a Marketing Problem. It Has a Culture Problem.

B2B companies often misidentify their operational challenges as marketing problems. It becomes a red herring, distracting from the real problem. However, the truth is that b2b doesn't have a marketing problem. It has a culture problem.

3 months ago

5 Unshakeable Strategies to Bullet-Proof Your Career

No job is forever. But, a career is. That’s why I am urging you to use YOUR skills while in a job to build your career. These are two very different things.

3 months ago

What Marketing Can Learn From Finance: The Power of Diversification

It's often said that we should never put all our eggs in one basket - and the advice holds true for both financial investments and marketing strategies.

4 months ago


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  • Shama Hyder
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