It's Not Magic. It's Marketing
Shama HyderShama Hyder helps businesses, brands, and leaders connect what’s next to right now.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Subscribers | Read | linkedin.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
5 Questions to Help You Cultivate a Compelling POV in the Age of AI
Content creation is no longer the super power it once was at the dawn of the internet. When everyone and their robot can create content, how do you break through the noise?
5 Innovative Ways to Market "Boring" Products or Services
Inevitably when I keynote at certain industry events or for certain markets, someone will sheepishly come up to me and say “Shama, our brand is ... boring.” Another version is something along these lines: “what we sell is rather mundane, so...
Futureproofing Your Professional Service Firm: 5 Essential Strategies
*This is part of an industry-specific series I am writing. While this is about Professional Services, the lessons can apply almost universally to any complex industry with discerning customers. You can see earlier pieces where I tackle Fina...
Don't Get Caught in the Speed Trap: Why Urgency Wins the Race for Your Brand and Bottom Line
I spend a lot of time thinking about…well, time. Few know this, but in graduate school, I studied temporal perceptions and communication. A fancy way of saying how our perception of time affects our work and at large - our life. In another ...
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