It's Not Magic. It's Marketing
Shama HyderShama Hyder helps businesses, brands, and leaders connect what’s next to right now.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | linkedin.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Zen of Marketing: A Case Study from Lululemon
"Is the name Zen Media a reference to Buddhist philosophy?" she asked me. It wasn't the first time I had been asked that question, and I knew it wouldn't be the last. "Actually, it's not," I responded.
B2B Influencer Marketing: An Ultimate Guide (+Plus Case Studies!)
In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer.
The SVB Collapse: How to Communicate with Stakeholders in Times of Crisis
The big news in both the tech and financial sectors right now is the collapse of Silicon Valley Bank. SVB, as it’s known, was a bank that serviced mostly tech start-ups - hence the name.
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