The Hyder Ground
Shama HyderShama Hyder show you how to soar above the noise and turn trends into Monday-ready results.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Subscribers | Read | linkedin.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The White Lotus Framework for B2B Brands
For years, B2B brands were told to be "authentic." To humanize. To sound less corporate.
The Modern Roadshow: Why B2B Event Marketing Must Evolve
I've spent a decade watching B2B companies pour millions into roadshows with diminishing returns. The pattern is painfully familiar: executives jetting city to city, networking dinners, expensive trade show booths—all while wondering why th...
Lead Human: Why Each Tech Era Demands Its Own Leadership Style
Leaders in 2025 are asking the wrong question about AI. While boardrooms buzz with excitement over AI's promise to enhance decision-making and automate tasks, they're missing a crucial insight: each technological era—from industrial to digi...
Retail's Reality Check: Why Your 2025 Strategy is Already Obsolete
Here's a hard truth: Most retailers are preparing for a future that's already passed them by. While they're focused on superficial innovations like smart mirrors and AR displays, they're missing the seismic shift that's fundamentally rewiri...
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