Vibevertising
James CooperVibes and culture in post idea advertising and communications
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Subscribers | Read | vibevertising.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Election Vibes
Elections are front page news in France, here in the UK and the US so I thought it might be fun to look at how vibes and ideas work in political advertising. What’s been interesting here in the UK is the distinct lack of political ads. Actu...
Vibes VS Ideas.
This week I went to watch England vs Serbia in the Euro’s instead of going to Cannes. Both are heavily laden with vibes with the odd idea thrown in. In this issue we’re going to look at whether sports marketing is entirely vibes based, a li...
Welcome to Vibevertising
For most of my life the word vibes meant the British DJ, Gilles Peterson, talking about Roy Ayers records, but in the last few years vibes seem to have become the most important thing in advertising, overtaking ideas. Well, ideas in the tra...
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