Juste un pas de côté
Jean-Baptiste LapeyreLe recul est important, le pas de côté permet de changer la perspective. Réflexions autour du marketing, de la stratégie et nombre d'autres choses.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | jeanbaptistelapeyre.substack.com |
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Le marketing doit réserver plus de place à l’intuition
Quand je travaillais dans le logiciel B2B, j’ai souvent ressenti le besoin de m’écarter de la logique installée pour explorer des pistes que personne ne regardait. Les offres étaient pensées pour des secteurs bien définis, et tout le monde ...
Ce que mes détours ont fini par m’apprendre
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Allez, je me lance sur Substack. Un endroit un peu à part, où j’espère pouvoir prendre le temps d’écrire autrement, sans la pression du format court ou du rythme des réseaux. Et pour ouvrir le bal, je reviens à un sujet qui m’accompagne dep...
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