Growth Fraction Substack
Jeevan BalaniI have led growth and marketing at Series A to D companies. In turn, I have created this space to share my insights and the collective wisdom of the growth fraction community on both marketing and product-led growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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newsletter.growthfraction.comLatest Issues
The Anatomy Of An EdTech Ad
When I see an ad, I often ask myself, “Who is the hero of this ad? Is it the product, or is it the customer?” It's an abstract concept, but I use the heuristic of looking at the amount of real estate spent talking about the product or the t...
The Anatomy Of An EdTech Ad
“What are the jobs to be done for our customers?” This is a standard opening salvo of a product marketing brainstorming session. The “Jobs To Be Done” (JTBD) terminology references a framework that identifies the drivers of consumer behavio...
The Anatomy Of An EdTech Ad
Do you remember the last time you stopped what you were doing to consider an ad? What compelled you to halt your scroll impulse?
You may not realize it, but a lot goes into that simple rectangle to make you stop.
In this mini-series, we...
2024 EdTech Growth Mini-Series
Putting a product in people’s hands that raises their quality of life is a magical feeling. And we are fortunate to live in a world where building new tools is relatively cheap and easy.
The challenge product builders now face is in distr...
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