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Jon's Substack

Jon Theory

My personal Substack

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PricingOnly free issuesPublishesDaily
Issues24SubscribersRead jontheory.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Skill You Think You Have

There is a passage in Anna Karenina where Levin watches a group of peasants scythe a field. He joins them, convinced that the motion is simple, obvious, something any man of good intention can pick up mid stride. He is quickly humbled. The ...

20 days ago
0
0

The Process That Ate the Company

There is a particular kind of organisational madness that does not look like madness at all. It looks like a dashboard. It looks like a workflow. It arrives in the form of colour coded columns and measurable KPIs and the quiet, reasonable s...

a month ago
1
0

Beyond the Ledger

There is a quiet suspicion I carry with me now, like a folded note in the lining of a coat I no longer remember buying that most friendships are not friendships at all, but arrangements.

a month ago
2
0

The Clerk Has Been Replaced: Agentic Agents, SEO and the New Distribution Arbitrage

In 2016, something quiet and slightly absurd happened.

2 months ago
1
0

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Authors

The writers behind this newsletter.

  • Jon Theory

    Exposing patterns. Thinking from first principles

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