When In Doubt, Always Follow Your Nose
Josh Carter| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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joshdanielcarter.substack.comLatest Issues
Small Joys and Black Pepper
When my son was born time slowed down.
In the hazy months that followed his birth, I languished in a dream-like blur as my world shrank in the most wonderful way. Aside from the occasional bouts of anxiety that I was on the path to squand...
You want ‘niche’? I’ll give you niche.
Taken from Frontierer’s X - @frontiererband
Zoologist’s perfume Tyrannosaurus Rex is the scent equivalent of the new single The Skull Burned by Frontierer.
At first, they are both a wall of noise. Dissonant and harsh. You know that it som...
What actually IS New Car Smell?
Still from AutoTrader’s Latest Scent-focused TV Ad
The latest AutoTrader campaign makes me feel nauseous.
Their TV ad features an assortment of happy, smiling faces who sit down in their brand-new whips before using their full lung capac...
Perfume Dupes: Are They Taking Over?
Part 1 - Rise of the Doppelgänger
Anyone familiar with the mind-numbing boredom of working in retail during quiet periods will be a dab hand at a made-up game. In 2011, when my line manager thought I was diligently checking stock or doi...
Gourmand Perfumes: New Hype or Old Hat?
Recently #perfumetok, the central hub for fragrance hype (or bottomless money pit, depending on your constitution), has become a wellspring of chatter around so-called “Gourmand” perfumes. Classified as scents that evoke the edible, everyon...
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Authors
The writers behind this newsletter.
Author of ‘The Botanical Origin of Scent’ for Kew Gardens. Director at Fiole / SG Brands. Songwriter, Session Singer & Noisemaker.
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