Journo secrets
Sarah FinleyInsider knowledge for PRs about what journos want
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | journosecrets.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#5. Barbiecore madness, getting to grips with Threads and slow news days
Barbie mania has officially hit, after over a year of drip-feeding us pictures and videos of Margot Robbie and Ryan Gosling we’ll be able to see the film in all its pink glory in just a matter of days, and I can’t wait - who’s with me?
#5. RIP to the phone - is cold calling journalists outdated?
Trembling, I picked up the phone and dialled the number - praying the person on the other end wouldn’t answer. I was in an open plan office with 30 or so of my new colleagues working around me - but this wasn’t any old phone conversation, i...
#4. Is empathy the most important trait as a PR? Understanding what makes a PR good at their job
As I was scrolling through my Twitter feed the other week I stumbled on a brillant account by a PR. Carly, who owns her own PR company, is great at asking questions and encourages feedback about how PRs can do their jobs better. I love this...
#3 Pitching an expert, making them newsworthy and never letting down a journalist
We're all experts in something - but how do you reach 'sitting on a BBC couch' level?
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Authors
The writers behind this newsletter.
I'm a freelance journalist who has written for the BBC, Femail, Evening Standard, Marie Claire and Independent. I also run a PR consultancy called PR Secrets where I teach PRs and small businesses how to work with journalists.
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