Juansi Vivo
Juansi VivoI’ve spent much of my life around bikes — as a rider, strategist, and observer of how this industry evolves (and sometimes resists it). BWW is where I slow things down to explore what moves us, what holds us back, and where we go next.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 51 | Subscribers | Read | betweenwordsandwheels.substack.com |
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Latest Issues
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The Brand-Agnostic Dealer (Part 2)
In the first part, we looked at how we got here.
The Brand-Agnostic Dealer (Part 1)
There’s a narrative that has been quietly spreading across the industry.
When Cycling Still Knew How to Create Culture
A team of four riders rolls out before sunrise.
The Industry Wants More Riders. But It Refuses to Speak to Them.
For years the bike industry has repeated the same ambition:
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Authors
The writers behind this newsletter.
I’ve spent much of my life around bikes — as a rider, strategist, and observer of how this industry evolves (and sometimes resists it). BWW is where I slow things down to explore what moves us, what holds us back, and where we go next.
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