Juego de Percepciones
Susana LuqueLos negocios y las ventas son un puro juego de percepciones. ¿Quieres ser un simple testigo o un jugador implacable?. Todos los domingos, reflexiones y consejos sobre estrategias de comunicación persuasiva para ser el mejor jugador de tu mercado.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | susanaluque.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Recupera tu autoridad perdida para desbloquearte
Partamos de un axioma indiscutible del mundo del marketing y las ventas:
Grandes lecciones de marketing y ventas de un grafitero millonario
“Estoy llevando la idea de la marca a sus raíces originales, que es la marca de ganado. Yo lo llamo Brandalismo” (Banksy, 2003).
Por qué productivizar tu servicio te salvará de la ruina
Los negocios que venden servicios cometen principalmente 3 errores:
La mejor decisión estratégica de tu negocio
La compañía irlandesa low cost Ryanair ha decidido dar caña en redes sociales usando un tono desafiante, descarado, sarcástico y punky. Memes y troleos inundan su comunicación digital. Algunos ejemplos:
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Authors
The writers behind this newsletter.
Especialista en Estrategias de Comunicación Persuasiva. Branding. Narrativa de marca. Estrategia Digital. Estrategia de Contenidos. Copywriting
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