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Juliane Camposano

Founder & CMO @ LPM | Cultural Futurist | Brand Architect | Athlete (40 yrs) × Beauty Marketer (30 yrs) | Shaping the New Era of Women’s Sports & Beauty

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Substack
PricingOnly free issuesPublishesWeekly
Issues7Founded5 months agoLast Issue2 months ago
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Latest Issues

They Were Too Popular to Ignore — So They Were Banned

One hundred years ago, women’s football was banned in the United Kingdom. Not because it was unpopular. Not because it was dangerous. It was banned precisely because it was thriving, and that made the men running football very uncomfortable...

2 months ago
1

They Were Only Allowed in the Circus. Then They Rewrote History.

Until the 1940s, female bodybuilders, powerlifters, and strength athletes were only permitted to perform in the circus or as novelty acts. The idea that a woman could be both strong and serious — athletic on her own terms — was considered s...

2 months ago

Motorsport is no longer just a sport.

Motorsports is becoming the next dominant cultural aesthetic — and the brands paying attention are already winning.

Here’s what’s driving it:

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Formula 1 has...

3 months ago

How Female Fans Are Changing Formula 1's Marketing Playbook

For years, Formula 1 was the sport of engineers, oil companies, and men who could tell you the difference between oversteering in a chicane and understeering on a straight. Not anymore.

The sport is undergoing one of the most dramatic audi...

3 months ago

Fashion Is Leaving Money on the Field

With as hot as women’s sports have been over the last few years, you’d expect it to be one of the places where fashion brands would be showing up the most. But that doesn’t necessarily appear to be the case, at least not according to a new...

3 months ago

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  • Juliane Camposano

    WOMEN'S SPORTS CULTURAL INTELLIGENCE NEWSLETTER | Founder & CMO @ LPM | Cultural Futurist | Brand Architect | Athlete (40 yrs) × Beauty Marketer (30 yrs) | Shaping the New Era of Women’s Sports & Beauty

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