Unlicensed
Unlicensed by Julie TurkelI’ve spent my career helping creative people build brands and influence culture. Unlicensed is where I think out loud about brands, partnerships, business, and the ideas shaping what's next.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
julieturkel.substack.comLatest Issues
When Going Back Doesn't Bring You Forward
When brands are in triage, when they’re experiencing a downward cycle, especially brands that once sat at the top, there are a handful of strategies they tend to reach for to jumpstart the business.
One is nostalgia. What worked before? Wh...
The $325 Session That Led to a $1M+ Launch
Some of my most popular content has to do with a side of myself that still gives me pause as a professional. Most people follow me because I talk about branding, licensing, partnerships, and marketing strategy. I know many of my peers and c...
The Iron(y) of Adulthood
I deleted a TikTok today. Ironically, it was about an iron. Not a regular iron, the Nori iron. If you’ve seen one, you probably know exactly what I’m talking about. It’s all over Target and social media. It’s designed to look like a giant h...
The Part of My Job No One Likes (Not Even Me)
A key part of landing licensing deals, brand partnerships, and any kind of meaningful business relationship comes down to something most people dread: cold outreach. Blind emails, quick DMs, and unsolicited pitches that land in someone’s in...
A Hot Summer Offer
I’ve been heads down with clients lately - a Rizzoli book launch, a partnership framework for a global art auction house, brand strategy for a denim brand doing $400M in wholesale, marketing advisory for a family-owned fabric manufacturer —...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Unlicensed.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I notice things. Mostly about brands, culture, and influence. I’ve worked in licensing and partnerships for decades. This is where I write when something doesn’t sit right, or when a pattern repeats itself enough that it’s worth naming.
Frequently Asked Questions
How can I access the email archive for Unlicensed?
You can find recent issues that have been published by Unlicensed on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Unlicensed have?
To see how many people subscribe to Unlicensed, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Unlicensed?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Unlicensed as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Unlicensed?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Unlicensed using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Unlicensed?
Scroll up to where it says Related Newsletters to see other publications like Unlicensed. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Unlicensed?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.