Unlicensed
Unlicensed by Julie TurkelI’ve spent my career helping creative people build brands and influence culture. Unlicensed is part industry insight, part personal evolution for anyone building something of their own in public.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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julieturkel.substack.comLatest Issues
A Hot Summer Offer
I’ve been heads down with clients lately - a Rizzoli book launch, a partnership framework for a global art auction house, brand strategy for a denim brand doing $400M in wholesale, marketing advisory for a family-owned fabric manufacturer —...
Did You Invent the Cross?
Chrome Hearts is suing Nordstrom over a cross necklace, and I have thoughts.
Chrome Hearts is a prestigious, highly recognizable brand that has cultivated one of the most discerning and genuinely cool customer bases in fashion. If you know...
The Cocktail Napkin Agreement
I’ve spent the past few days reviewing license and collaboration agreements in the interior design space. I have two of them on my desk, from two different companies in different categories, and both were written as if the goal was to get s...
You Can’t Trademark Your Way Out of Bad Behavior Anymore
There’s a version of brand strategy that used to work quietly. Big brand sees something it wants — a name, a technique, a lane — and moves on it, legally, cleanly, and privately. Nobody outside the boardroom needs to know how the sausage wa...
The Influencer Wedding Economy
There was a time when weddings were private. Now they’re platforms.
Over the weekend, a creator known as Acquired Style hosted her bachelorette in St. Barts. The guest list was made up largely of other influencers, representing an estimate...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I notice things. Mostly about brands, culture, and influence. I’ve worked in licensing and partnerships for decades. This is where I write when something doesn’t sit right, or when a pattern repeats itself enough that it’s worth naming.
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