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I’ve spent my career helping creative people build brands and influence culture. Unlicensed is part industry insight, part personal evolution for anyone building something of their own in public.

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PricingOnly free issuesPublishesWeekly
Issues19Founded2 years agoLast Issue18 days ago
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Latest Issues

The Influencer Wedding Economy

There was a time when weddings were private. Now they’re platforms.

Over the weekend, a creator known as Acquired Style hosted her bachelorette in St. Barts. The guest list was made up largely of other influencers, representing an estimate...

18 days ago
3
1

From College Days to Coachella

I was at a lecture at CU Boulder last week, sitting in on a class my daughter might take next year. The topic was journalism. The professor walked through how journalism started - local, community-driven, fact-based - and how over time it b...

a month ago
4

Watching Rachel Zoe While Remembering a Version of Myself

I was a diehard Bravo fan. Million Dollar Listing, Real Housewives, re-watch podcasts, reunions, New York, Beverly Hills — I watched everything. But if I had to choose one show that was the ultimate binge watch, my favorite franchise, it wo...

2 months ago
5
4

Divorce Lawyers, Monkeys, Crocs, and Yale

No big thesis today. Just a few recent collaborations that caught my eye and some notes on why licensing continues to be the marketing strategy of choice for consumer brands seeking growth.

Reformation x Laura Wasser

If you had told m...

2 months ago
5

The Staples Baddie and the Age of Aquarius

For years, brands like Staples have been trying to convince you they’re not boring.

If you haven’t met her yet, the Staples Baddie (or Staples Queen) is an employee who started filming TikToks at work: walking through the aisles, showing h...

3 months ago
3
4

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  • Unlicensed by Julie Turkel

    I notice things. Mostly about brands, culture, and influence. I’ve worked in licensing and partnerships for decades. This is where I write when something doesn’t sit right, or when a pattern repeats itself enough that it’s worth naming.

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