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Katja Forbes

Katja Forbes bridges the gap between traditional customer experience and the emerging world of machine customers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues30Founded7 months agoLast Issue4 days ago
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Latest Issues

Go Ahead. Tax the Robots.

A closed-door breakfast. A room of bank and enterprise CTOs, talking candidly about where this all goes.

One of them described the moment he’s planning for. The day AI agents get charged out like consultants. A day rate. The full cost of o...

4 days ago
3

Brazil Won the Payments War. It’s Still Losing the Customer.

My first professional moments in Brazil arrived as a small, private panic. I’d arrived to go on stage at Interaction Latin America in Rio later that day, and I’d just seen the format was in the round. I had never spoken in the round before....

12 days ago
5

The Wires in the Trees

Every time I land in India, I need a minute. The press of people, the noise, the cabling slung through the trees like creeper vines because nobody ever bothered with telephone poles. I stand there jet-lagged, recalibrating, and some lazy co...

21 days ago
5

While You Watch the Shopping Bots, the Ships Start Buying

The World AI Device Expo in Shenzhen is not a quiet place.

Coloured lights, multi-layered sound, the cacophony of noise made by a few hundred companies, all certain the future runs on whatever they’re demoing. The show’s theme this year w...

a month ago
1

When The Robot Buys Grandma’s Pills

A senior resident interacts with "Xia Lan," a humanoid robot, at Shenzhen Nursing Home in Shenzhen, south China's Guangdong Province, March 3, 2025. (Xinhua/Liang Xu)

奶奶 (grandma), is an eldery woman and sits across from a robot in a Shenz...

a month ago
6

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  • Katja Forbes

    Katja Forbes bridges the gap between traditional customer experience and the emerging world of machine customers and agentic commerce.

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