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Katja Forbes

Katja Forbes bridges the gap between traditional customer experience and the emerging world of machine customers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues33Founded8 months agoLast Issue4 days ago
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Latest Issues

I Looked for Signs. There Weren't Any.

The Grand Bazaar swallows you. Sixty-odd covered streets, four thousand shops, and every row looks precisely like the row you left two minutes ago. I had a map. The map was a decorative item and about as useful.

Where are you from? Austral...

4 days ago
3

"I Believe in the Horse"

The Mercedes-Benz Museum in Stuttgart starts you at the top. A lift carries you up eight storeys past bare concrete, and when the doors open, the first thing you meet in a building dedicated to 140 years of automotive engineering is…a horse...

12 days ago
3

You Can Now Read Your AI Agent's "Mind"

I was on a podcast this week about AI, the agentic economy, and procurement. Two days before we recorded, Anthropic dropped a piece of research that became basically whatever the mental version of an ear-worm is, so I took it into the conve...

17 days ago
3

Go Ahead. Tax the Robots.

A closed-door breakfast. A room of bank and enterprise CTOs, talking candidly about where this all goes.

One of them described the moment he’s planning for. The day AI agents get charged out like consultants. A day rate. The full cost of o...

25 days ago
3

Brazil Won the Payments War. It’s Still Losing the Customer.

My first professional moments in Brazil arrived as a small, private panic. I’d arrived to go on stage at Interaction Latin America in Rio later that day, and I’d just seen the format was in the round. I had never spoken in the round before....

a month ago
5

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  • Katja Forbes

    Katja Forbes bridges the gap between traditional customer experience and the emerging world of machine customers and agentic commerce.

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