Katya Shalel
Founder and legibility strategist. I work on how companies are read by AI systems: what a model can state about them, what it can corroborate, and what it cannot.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 4 months ago | Last Issue | 10 days ago |
| Active | |||||
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katyashalel.substack.comLatest Issues
Four Ways to Be Invisible to AI, in the Order They Break
The founders who write to me about AI visibility almost always arrive with the same sentence, and it is never the sentence they think they are saying.
They say: the model does not know us.
What they mean, once we look, is one of four comp...
The Article You Already Paid For
A company spends a year and a serious budget on press. The Forbes piece runs. The trade coverage lands. The founder profile goes live. Then someone on the team asks ChatGPT to name the leading companies in their category, and the company is...
The Protocol Caught Up
Katya Shalel
For two years I have been writing about the same idea under different names. A neutral decision layer. A callable layer. Share of model. The claim was always this: in the next economy, the winner is not the one with the bigge...
Every Model Has a Different Diet
There is a comforting story going around about AI visibility. It says the models are like pets. Feed them every day, feed each one its favorite food, and eventually they will learn to love you. Post enough, repeat your name enough, and Chat...
Why Pharmacy Dermocosmetics Is the Perfect Category for a Neutral AI Decision Layer
my caption
A category built on consultation
Few beauty categories have depended as heavily on professional guidance as pharmacy dermocosmetics. For decades, the safety filter was the pharmacist behind the counter: someone who understood s...
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Founder and legibility strategist. I work on how companies are read by AI systems: what a model can state about them, what it can corroborate, and what it cannot.
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