
How to design brand experiences people actually remember and seek out. Practical frameworks for experiential retail, storyliving, and emotional design that drives loyalty - not just Instagram posts. For strategists and designers who build real things.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 3 years ago | Last Issue | 4 months ago |
| Active | |||||

On the curious global phenomenon of nightlife’s new velvet rope: your age
The sign at Tori Yaro, an izakaya in Tokyo’s Shibuya district, is refreshingly direct. Entry is limited to patrons aged twenty to thirty-nine. No euphemism. No dress...
On the unlikely usefulness of a misspent youth, fixing real business problems.
TL;DR: I use agent-based simulation (fancy term for ‘digital dungeon mastering’) to test retail layouts before they’re built. Run a thousand virtual customers t...
Why 2025 Killed the Content Container
By Kristoff D’oria di Cirie // January 2026
The Birthday Cake Problem: When less is more (profit).
TLDR: Research shows curated retail spaces with fewer products outperform cluttered stores by 10-17x.
When your customers are paying to avoid your content. Physical is the new premium.
The phone buzzed, shattering a perfectly quiet afternoon. It was a friend I hadn’t contacted in a while, and my first thought was the one we all have: Somet...
Subscribers, engagement, traffic and sponsorship for The Experience Designer's Almanac.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Why most brand experiences are forgettable, and how to fix that. Join 15,000+ insiders for experiential retail, storyliving, and emotional design. Professional sceptic of lazy ideas.
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