Reletter
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Deconstructed Branding

Kyle Mack

Deconstructing the way we think about branding, marketing, design, and business. Reconstructing the way we approach leadership as a result.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues48SubscribersRead vokolbranding.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

A People Person

Our brands serve groups of people, and we sell products to the different types of people in those groups. The gap between marketing and sales is this: when you sell multiple things to multiple people, you lose. Rather sell one thing to one ...

16 days ago
1
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Show, Don’t Tell!

I don’t care if you are offering service, selling coaching, delivering a keynote, or whatever. If you have the overhead, you need to hire a photographer or at least start gathering photo assets.

a month ago
2
0

Your Brand Should Be a Traffic Cone, Not A Billboard.

### Visual Brand Assets That Tell Stories, But Sell The “Big Idea”

a month ago
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It’s More Than Just A Mark, It’s An Impression

### 3 Things That Make Or Break Your Logo

2 months ago
1
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Authors

The writers behind this newsletter.

  • Kyle Mack

    My name is Kyle Mack. I assist business owners in transforming their dreams into brand identity systems, allowing them to optimize their brands.

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