Deconstructed Branding
Kyle MackDeconstructing the way we think about branding, marketing, design, and business. Reconstructing the way we approach leadership as a result.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | vokolbranding.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
A People Person
Our brands serve groups of people, and we sell products to the different types of people in those groups. The gap between marketing and sales is this: when you sell multiple things to multiple people, you lose. Rather sell one thing to one ...
Show, Don’t Tell!
I don’t care if you are offering service, selling coaching, delivering a keynote, or whatever. If you have the overhead, you need to hire a photographer or at least start gathering photo assets.
Your Brand Should Be a Traffic Cone, Not A Billboard.
### Visual Brand Assets That Tell Stories, But Sell The “Big Idea”
It’s More Than Just A Mark, It’s An Impression
### 3 Things That Make Or Break Your Logo
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Authors
The writers behind this newsletter.
My name is Kyle Mack. I assist business owners in transforming their dreams into brand identity systems, allowing them to optimize their brands.
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