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La Constructive

Laure (On Se Dit Quoi)

Les meilleures stratégies marketing de la construction et de l’immobilier, décortiquées pour vous.

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues6SubscribersRead onseditquoi.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Comment un bureau d’études va remplacer 50% de son CA en 3 mois (sans budget marketing)

Aujourd’hui, une édition un peu particulière : la présentation d’un « vrai » audit marketing.

6 months ago
3
0

La stratégie marketing que je mettrais en place pour Beeldi

Lorsque qu’un bâtiment est livré, on pense tous que le « job-to-be-done » est finalisé. Or, le temps de sa construction ne représente qu’une infime partie de son cycle de vie. Le plus long reste à venir : le bâtiment va désormais être utili...

7 months ago
0
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Analyse de la stratégie marketing de Zen Modular

## Contexte de l’entreprise

a year ago
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Analyse de la stratégie marketing de Optimiz Construction

J’ai connu une époque où certains jeunes architectes diplômés faisaient la chasse aux postes dans des bureaux à la renommée mondiale pour ajouter une belle ligne sur le CV. Tout ça pour se retrouver à faire, pendant 2 ans, du calepinage de ...

a year ago
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Authors

The writers behind this newsletter.

  • Laure (On Se Dit Quoi)

    L'architecte (re)convertie au marketing. J'écris des textes percutants et conçois des stratégies marketing pour le monde de l'immobilier et le BTP.

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