The Sheo® Way
Lara K.A fresh perspective on the trends, culture, and branding moves shaping beauty, fashion, and wellness - by a girl who helps build the brands, launch the campaigns, and then clicks *add to cart* too.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | thesheoway.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Native Grammar of Reddit
### Why This Article Exists
What if Your Fragrance Had A Finsta?
> “Every time someone on this godforsaken website tries to insult me, I feel a little tingle in my coochie 🩵.” – u/angelmugler
Finding A Consumer Problem Worth Solving (Ep. 2)
The Brand Method is a foundational series I created for early-stage entrepreneurs building their first brand - or their first real one. It’s for the woman whose mind won’t stop racing with ideas, or the founder who’s launched but feels more...
What Makes an Irresistible Brand (Ep.1)
The Brand Method is a foundational series I created for early-stage entrepreneurs building their first brand - or their first real one. It’s for the woman whose mind won’t stop racing with ideas, or the founder who’s launched but feels more...
Authors
The writers behind this newsletter.
Brand strategist with a soft spot for fashion, beauty, and wellness.
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