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Searching for Sunshine

Searching for Sunshine

a blog exploring the intersection of digital marketing and travel

Platform
Substack
PricingOnly free issues
PublishesWeeklyIssues5
SubscribersRead laurengoethals.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Are AI-driven celebrity endorsements taking personalisation too far?

Celebrity endorsement is a centuries old practice. Harnessing the power of celebrities, popstars and athletes to grow brand awareness and influence purchase is a strategic marketing tactic for many companies. Take George Clooney. Since 2006...

3 months ago
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The online travel evolution: From Blogs to TikTok

The first travel blog was posted 30 years ago on the web. Since then, travellers have continued to share their adventures through online blogs. Travel blogs are still popular today and leveraged by marketers for brand promotion and storytel...

3 months ago
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Episode 1

With endless online booking options, more travellers are choosing to go DIY.

3 months ago
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Instagram vs Reality

I’m not sure about you, but this winter my Instagram feed was overflowing with content from friends frolicking in sunny far-flung places. Greece Bali, Spain and Italy flooded my feed. I also became acutely aware that overcrowding and over-t...

5 months ago
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Authors

The writers behind this newsletter.

  • Searching for Sunshine

    Combining my passion for travel and my part-time studies in marketing communications to explore trends and happenings in the world of tourism.

  • Frequently Asked Questions

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    You can find recent issues that have been published by Searching for Sunshine on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

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    How can I advertise in Searching for Sunshine?

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    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Searching for Sunshine using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters similar to Searching for Sunshine?

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