Recibe periódicamente las mejores historias, herramientas y estrategias para comunicar la ciencia y la salud de forma inspiradora
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En la pen-última entrega de este newsletter, exploramos cómo los médicos pueden usar herramientas como StorySurfing y los videos cortos para ganar relevancia en un panorama digital competitivo. El tema generó mucho interés, particularmente ...
En la estrategia, como en la comunicación, la mejor ofensiva es una buena defensa preventiva. Sun Tzu lo expresó con claridad en El arte de la guerra: "El supremo arte de la guerra es someter al enemigo sin luchar".
Hoy en día, todo el mundo sabe que para destacar es necesario usar medios digitales y contar historias.
Integrar un equipo de Rockstars de la comunicación para un lanzamiento farmacéutico es clave considerar la trifecta de la persuasión:
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Recibe periódicamente las mejores historias, herramientas y estrategias para comunicar la ciencia y la salud de forma inspiradora
“Fortuna audaces iuvat." (Virgilio). Papá x2. Apasionado del debate, el y el discurso público.
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